Beyond Borders with Enrico – Website & Personal Brand Consulting

Website link www.beyondbordersconenrico.com

Project Overview

Beyond Borders con Enrico It is an independent project created to offer guidance and consultancy services to those wishing to undertake a study, work, or volunteer experience abroad.
The site is the central platform that allows users to gather information, book consultations, and access useful content on international mobility.

This project combines my technical skills in Web Design and UX/UI with my direct experience in the European mobility sector.

Website and Platform Structure

The site was designed with four main objectives:

1. Clearly communicate the value of the service
   Anyone who wants to travel abroad needs reliable information and guidance.

2. Make it easier to book consultations
   I designed a simple and intuitive flow based on WooCommerce.

3. Building trust through quality content
   Blogs, guides, testimonials, and free resources.

4. Creating a scalable platform
   Ready to add new services (workshops, courses, memberships).

Technical work done

• Custom WordPress theme

• WooCommerce Integration for Services

• Mobile-first responsive development

• Basic SEO for keywords related to international mobility

• Setting up Google Analytics and Search Console

• Performance Optimization

Collaborations and External Activities

Thanks to the credibility of the project, I regularly collaborate with institutional bodies such as:

• Eurodesk Italy

• Europe Direct Trieste

• Schools, universities, associations and municipalities

In these contexts I carry out:

• Presentations and seminars on mobility

• Career guidance workshops

• Group and individual consultations

Results

• Building a recognizable personal brand

• Creating a working booking and payment system

• Growth in requests for consultancy

• Collaborations with institutional bodies

• Greater local and national visibility in the mobility sector

UX/UI Design & E-commerce per azienda internazionale di attrezzature marine

Context / Client

Link sito: movemarine.com

Move Marine is a Danish e-commerce company specializing in marine equipment, with a strong international presence.

• USA (70%)
• Europe (20%)
• Rest of the world (10%)

Role and responsibilities

• Complete creation of the e-commerce site on Shopify
• UX Design: Wireframes, User Flow, and Information Architecture
• UI design, prototyping and mockups
• Management and integration of a product catalog over 5,000 articles
• Integration with eBay
• Basic SEO and keyword research with SEMrush
• Creation and management of newsletters (900 contacts collected)
• Social media campaign management (Facebook, LinkedIn)
• Collaboration with industry magazines
• Support for expansion into international markets
  (New Zealand, Australia, Italy)
• Logistics management, payments and customer service

Problem / Challenge

• The previous site was not suitable for managing a complex catalog
• The user experience was not optimized for an international audience
• One was missing structured digital presence
• Need to increase online sales and global visibility

Solution / Process

• Analysis of international markets and user behavior
• Defining UX strategies to optimize the customer journey
• Wireframe and interface design responsive e intuitive
• Migrating and integrating products between Shopify and eBay
• Implementing SEO strategies to improve organic positioning
• Creating a newsletter for loyalty and communication
• Support for international expansion through local platforms
  (TradeMe NZ, Subito.it IT)
• Creation of graphics and campaigns for social media

Results

• Increase organic sales: from 1–2 orders per day to 2–3 orders per day in a few months
• 900 subscribers to newsletters
• +10% of contacts in 6 months
• Structured and scalable digital presence for international markets
  (USA, Europe, New Zealand, Australia, Italy)
• Improvement of theuser experience and the conversion flow

Skills / Tools used

• UX/UI Design: wireframes, mockups, prototypes, Figma

• Web Development: WooCommerce, WordPress, eBay integration, TradeMe, Subito.it

• Digital Marketing: SEMrush, newsletter, social media campaigns

• Logistics and Payments: UPS, FedEx, PostNord, Billwerk, Shipmondo

What I learned

• Management of a complex international e-commerce
• UX/UI optimization for different markets and users
• Coordination of workflows between design, marketing and logistics
• Digital systems design scalable and growth-oriented

I had the pleasure of collaborating with Enrico for six months on creating the e-commerce platform for Move Marine. Enrico was in charge of building the e-commerce site, while I focused on online marketing. Working closely together to achieve our goals, it was truly a pleasure to work with Enrico! His expertise as a web developer and marketing collaborator was invaluable. Enrico is a great listener, open-minded, responsive, and not afraid to try out new ideas, making him a valuable asset to any collaboration. Thanks to his contributions, the online presence and sales of the e-commerce platform have significantly improved. I highly recommend Enrico for web development and marketing projects. Thank you, Enrico, for this excellent collaboration!

Renathe Todal Tande

Marketing Consultant

Riccardo Zancano – Portfolio Artistico Online

Link sito: riccardozancano.com

Context / Client

Riccardo Zancano is a contemporary painter with over 14 years of activity. His figurative works, organized into trilogies, narrate modern society through symbolic and allegorical narratives. He has been described as a "conceptual and hyperchromatic realist" by art critic Vittorio Sgarbi.

The goal was to build a professional digital presence that would enhance the works, facilitate their consultation, and support exhibitions and events.

Role and responsibilities

• Complete design and development of the artistic portfolio website.

• Definition of information architecture and categorization of works.

• Clean and artistically focused UI Design.

• Ongoing site management: updates, technical maintenance, and uploading new work.

• Management of social media channels (Facebook and Instagram).

• Creation of brochures and graphic materials for exhibitions and events.

Problem / Challenge

• The artist did not have a professional website capable of adequately presenting his works.

• Need for a design that enhances rich colors and trilogies without being heavy.

• Combining aesthetics, narrative coherence, and ease of navigation.

Solution / Process

• Analysis of the artistic style and definition of the palette based on the colors of the works.

• Development of a clear, essential and highly visual portfolio site.

• Division of the works into trilogies to reflect the artist's narrative concept.

• Image optimization to ensure high quality without slowing down loading times.

• Social coordination with content showcasing works, backstage and exhibitions.

• Creating printable brochures for events and presentations.

Results

• Professional digital presence consistent with the artist's identity.

• Ease of consultation of works for galleries, curators and collectors.

• Increase online visibility through your website and social media.

• Coordinated graphic materials to support exhibitions, displays and catalogues.

Skills / Tools used

• Web Design & UX/UI: WordPress, Elementor, ottimizzazione portfolio

• Design grafico: Photoshop, InDesign, Illustrator

• Content & Social Media: Facebook, Instagram

• Project Management: continuous updates, post-launch support

What I learned

• How to design an art portfolio that enhances your visual identity without overpowering it.

• Coordinate web, social, and print materials as a single ecosystem.

• Translating a narrative idea (trilogies) into effective information architecture.