Link sito: coordinamentocare.org
Context / Client
Il Coordinamento CARE is a non-profit organization active since 2009, supporting and representing 38 family associations in the fields of adoption and foster care. The organization focuses on institutional advocacy, protection of children's rights, and family support.
They needed a clear, accessible, and easily navigable corporate website, suitable for both industry professionals and families seeking information.
Role and responsibilities
-
Complete design and development of the institutional website on WordPress.
-
Responsive layout creation and UX optimization for complex content.
-
Structuring of the information architecture (documents, projects, activities, news).
-
Design setting consistent with Third Sector guidelines.
-
Training and support for the internal team for autonomous content management.
Problem / Challenge
-
The organization needed a modern website that would make technical and institutional information accessible.
-
Much of the content was fragmented and difficult to navigate.
-
The site was intended to be accessible to both the general public and qualified stakeholders (institutions, associations, social workers).
Solution / Process
-
Analysis of institutional content and definition of the new information structure.
-
I develop responsive layouts with clear navigation and distinct sections for different audiences.
-
Creation of custom templates for:
-
institutional documents
-
projects
-
advocacy activities
-
news and events
-
-
Implementation of a simple, accessible design focused on the needs of the Third Sector.
-
Usability testing on mobile and desktop.
Results
-
A modern, easily navigable institutional website that complies with ETS communication standards.
-
Information made easier to find for families, professionals, and associations.
-
Increase internal transparency through a clear structure of documents and activities.
-
Improved professional perception of the organization among national and institutional stakeholders.
Skills / Tools used
-
Web Design & UX/UI: WordPress, Elementor, design responsive
-
Information Architecture: content optimization, categorization
-
Design ETS: accessibility, readability, institutional communication
-
Project Management: collaboration with staff, content review, training
What I learned
-
UX management for complex institutional websites.
-
How to design for third sector organizations with specific transparency and advocacy needs.
-
The importance of well-organized AI to improve access to content.
