Link sito: riccardozancano.com
Context / Client
Riccardo Zancano is a contemporary painter with over 14 years of activity. His figurative works, organized into trilogies, narrate modern society through symbolic and allegorical narratives. He has been described as a "conceptual and hyperchromatic realist" by art critic Vittorio Sgarbi.
The goal was to build a professional digital presence that would enhance the works, facilitate their consultation, and support exhibitions and events.
Role and responsibilities
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Complete design and development of the artistic portfolio website.
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Definition of information architecture and categorization of works.
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Clean and artistically focused UI Design.
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Ongoing site management: updates, technical maintenance, and uploading new work.
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Management of social media channels (Facebook and Instagram).
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Creation of brochures and graphic materials for exhibitions and events.
Problem / Challenge
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The artist did not have a professional website capable of adequately presenting his works.
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Need for a design that enhances rich colors and trilogies without being heavy.
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Combining aesthetics, narrative coherence, and ease of navigation.
Solution / Process
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Analysis of the artistic style and definition of the palette based on the colors of the works.
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Development of a clear, essential and highly visual portfolio site.
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Division of the works into trilogies to reflect the artist's narrative concept.
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Image optimization to ensure high quality without slowing down loading times.
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Social coordination with content showcasing works, backstage and exhibitions.
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Creating printable brochures for events and presentations.
Results
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Professional digital presence consistent with the artist's identity.
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Ease of consultation of works for galleries, curators and collectors.
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Increase online visibility through your website and social media.
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Coordinated graphic materials to support exhibitions, displays and catalogues.
Skills / Tools used
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Web Design & UX/UI: WordPress, Elementor, ottimizzazione portfolio
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Design grafico: Photoshop, InDesign, Illustrator
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Content & Social Media: Facebook, Instagram
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Project Management: continuous updates, post-launch support
What I learned
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How to design an art portfolio that enhances your visual identity without overpowering it.
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Coordinate web, social, and print materials as a single ecosystem.
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Translating a narrative idea (trilogies) into effective information architecture.
