Link sito web casagrottanarrante.com/it/home
Context / Client
Casa Grotta Narrante is an iconic place located in the Murgia Materana, an authentic example of rock architecture and peasant tradition.
The environment, rich in history and original objects, allows visitors to immerse themselves in the daily life of the local civilization.
Role and responsibilities
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Complete website design and development.
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Visual identity and UI structure in line with the storytelling of the place.
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Content creation and information architecture.
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Implementation multilingual for international audiences.
Project objective
Create a website that:
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enhances the beauty and uniqueness of the Cave House;
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promote the structure as tourist destination of Matera;
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guide the user in discovering the house and the area;
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It supported an international tourist target.
Challenges identified
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Bringing the “immersive” feeling of the cave online.
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Organize cultural and tourist information clearly.
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Create a simple and engaging experience even for non-Italian users.
Solution / Process
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Content analysis and definition of a visual storytelling centrata sulla storia del luogo.
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UI design that recalls the texture of the stone and the atmosphere of the Murgia Materana.
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WordPress development with:
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responsive structure
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section dedicated to the city of Matera
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support multilingual (international audience)
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SEO optimization and technical performance.
Results
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Clear, immersive site consistent with the cultural identity of the place.
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Greater interest from Italian and foreign visitors.
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Simple and intuitive navigation, even from mobile.
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Increased visit requests thanks to a structured online presence.
Skills / Tools
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UX/UI Design
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WordPress Design & Development
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Content Design
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Multilingual Websites
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Tourism & Cultural Heritage Design
What I learned
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Transposing a complex physical and cultural experience online.
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Communicating history and tradition through visual design and content.
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Manage tourism websites aimed at an international audience.
