Enrico Armenia

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UX/UI Design & E-commerce per azienda internazionale di attrezzature marine

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Context / Client

Link sito: movemarine.com

Move Marine is a Danish e-commerce company specializing in marine equipment, with a strong international presence.

Main Markets
  • USA (70%)
  • Europe (20%)
  • Rest of the world (10%)
The aim of the project was to create a scalable e-commerce site, optimize UX/UI and support the international sales growth.

Role and responsibilities

I followed the project end-to-end, dealing with UX/UI design, development and optimization of e-commerce and digital processes.
Main activities:
  • Complete creation of the e-commerce site on Shopify
  • UX Design: Wireframes, User Flow, and Information Architecture
  • UI design, prototyping and mockups
  • Management and integration of a product catalog over 5,000 articles
  • Integration with eBay
  • Basic SEO and keyword research with SEMrush
  • Creation and management of newsletters (900 contacts collected)
  • Social media campaign management (Facebook, LinkedIn)
  • Collaboration with industry magazines
  • Support for expansion into international markets
    (New Zealand, Australia, Italy)
  • Logistics management, payments and customer service

Problem / Challenge

  • The previous site was not suitable for managing a complex catalog
  • The user experience was not optimized for an international audience
  • One was missing structured digital presence
  • Need to increase online sales and global visibility

Solution / Process

  • Analysis of international markets and user behavior
  • Defining UX strategies to optimize the customer journey
  • Wireframe and interface design responsive e intuitive
  • Migrating and integrating products between Shopify and eBay
  • Implementing SEO strategies to improve organic positioning
  • Creating a newsletter for loyalty and communication
  • Support for international expansion through local platforms
    (TradeMe NZ, Subito.it IT)
  • Creation of graphics and campaigns for social media

Results

  • Increase organic sales: from 1–2 orders per day to 2–3 orders per day in a few months
  • 900 subscribers to newsletters
  • +10% of contacts in 6 months
  • Structured and scalable digital presence for international markets
    (USA, Europe, New Zealand, Australia, Italy)
  • Improvement of theuser experience and the conversion flow

Skills / Tools used

  • UX/UI Design: wireframes, mockups, prototypes, Figma

  • Web Development: WooCommerce, WordPress, eBay integration, TradeMe, Subito.it

  • Digital Marketing: SEMrush, newsletter, social media campaigns

  • Logistics and Payments: UPS, FedEx, PostNord, Billwerk, Shipmondo

What I learned

  • Management of a complex international e-commerce
  • UX/UI optimization for different markets and users
  • Coordination of workflows between design, marketing and logistics
  • Digital systems design scalable and growth-oriented

 

I had the pleasure of collaborating with Enrico for six months on creating the e-commerce platform for Move Marine. Enrico was in charge of building the e-commerce site, while I focused on online marketing. Working closely together to achieve our goals, it was truly a pleasure to work with Enrico! His expertise as a web developer and marketing collaborator was invaluable. Enrico is a great listener, open-minded, responsive, and not afraid to try out new ideas, making him a valuable asset to any collaboration. Thanks to his contributions, the online presence and sales of the e-commerce platform have significantly improved. I highly recommend Enrico for web development and marketing projects. Thank you, Enrico, for this excellent collaboration!
Renathe Todal Tande
Marketing Consultant
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