Move Marine Aps – UX/UI Design

  • Client Move Marine ApS
  • Date 2023 – 2025
  • Services UX/UI Design · E-commerce · Shopify
  • Location Copenhagen, Denmark 🇩🇰
  • Platform Shopify + eBay
  • Products 5,000+ SKU migrated
VIEW PROJECT

Full platform migration from Wix to Shopify for a Danish nautical e-commerce — 5,000+ products, mobile-first UX redesign, eBay Italy integration, and social media content strategy.

Strategy

Started with a full UX audit of the Wix store — mapping user journeys, identifying friction points in navigation and checkout, and benchmarking against leading nautical e-commerce stores in Northern Europe. Built a phased migration plan to avoid disrupting live sales during the rebuild.

Design

Redesigned the information architecture from scratch — new product taxonomy, filters, and category structure optimised for 5,000+ SKUs. Built a clean visual system on Shopify with clear hierarchy, consistent product cards, and a streamlined checkout flow designed mobile-first.

User Experience

Optimised the full purchase funnel with a focus on reducing cart abandonment on mobile devices. Improved product discovery through smart filtering and internal search. Integrated eBay Italy as a second channel, and created social media templates to maintain brand consistency across all touchpoints.

Move Marine was running their catalogue of over 5,000 nautical products on Wix — a platform that couldn’t scale with the complexity of their inventory (marine electronics, GPS, radar systems) or the expectations of international buyers. The site was slow, navigation was flat, and the mobile checkout had a high abandonment rate.

The challenge wasn’t just a migration — it required a complete rethinking of the information architecture, product taxonomy, and user flow from discovery through to purchase. In parallel, I integrated the catalogue on eBay Italy to build a second sales channel, and took over social media to align the brand communication with the new UX direction.

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Product Photography

Every product in the Move Marine catalogue was photographed with 4 to 5 images from different angles — clean, consistent shots designed to build trust and reduce returns. With over 5,000 nautical products ranging from GPS systems to marine radar, visual quality was essential to convert international buyers who cannot physically inspect the items before purchasing.

Payments & Checkout
The store was configured to handle both Italian and Scandinavian buyers. Payment methods include Stripe for international card payments and Shipmondo for Scandinavian-native payment flows — a critical detail for the Danish and Nordic market where local payment habits differ significantly from Southern Europe. The checkout was designed mobile-first to reduce abandonment and adapt to each market’s expectations.

Shipping & Logistics

International shipping was managed through three major carriers: UPS, PostNord, and FedEx — covering Europe and beyond. PostNord handles Scandinavian domestic and Nordic region deliveries, UPS covers EU and international shipments, and FedEx supports express and intercontinental orders. Each carrier was integrated directly into the Shopify checkout with live rate calculation and automated tracking notifications for customers.

“Enrico demonstrated exceptional skills in WooCommerce integration, SEO, email marketing, and design aesthetics. His knowledge played a crucial role in enhancing our e-commerce platform, resulting in improved functionality and a seamless shopping experience for our customers.”

Martin Cernic
CEO · Move Marine ApS · Copenhagen, Denmark