As a Cross-Border Ambassador for the European Commission (DG REGIO), I actively promoted cross-border cooperation between Italy and Slovenia. My mandate focused on youth participation, social inclusion, and intercultural dialogue, bridging the gap between institutional policy and local communities
Strategy
Policy Analysis & Research: I authored an in-depth article titled “Invisible Barriers: Social and Linguistic Gaps among Youth in Italy and Slovenia” published on the official Futurium platform. The work demonstrated critical thinking and the ability to communicate complex policy issues to an international audience
Design
Digital Storytelling: I led the production and editing of a video project featuring interviews with young people and stakeholders. This project combined a user-centered narrative approach with professional audiovisual communication
User Experience
Public Speaking & Advocacy: In December 2025, I served as a speaker at a joint presentation in Brussels, focusing on youth employability, cross-border skills, and labor market challenges
Mr. Armenia consistently demonstrated strong digital communication and design skills, initiative, and a proactive professional attitude. I strongly recommend him for professional roles in digital communication, UX/UI design, and international initiatives
Simona Pohlova Acting Head of Unit, DG Regional and Urban Policy
I designed and built a custom WordPress site with a “minimalist library” aesthetic to ensure focus on the text. Collaborating with local team members, I managed the UI localisation into Lithuanian, ensuring the interface was intuitive for native speakers while maintaining a clean, modern design.
Solution
The result was Knygumanija, a bilingual literary portal created from scratch. This project demonstrated my ability to lead the entire design lifecycle—from UX wireframing to final localised execution—in a foreign linguistic and cultural environment
During my European Solidarity Corps in Lithuania, I conceived a digital platform to promote reading culture. I developed a content strategy that bridged my international perspective with local interests, focusing on making literary reviews accessible and engaging for a niche community.
My Role (Developed from Scratch):
I designed and developed the entire digital presence for this project using WordPress, focusing on creating an emotional and seamless user experience for a global audience.
Developed the artist’s first-ever digital presence from scratch, translating his physical craftsmanship into a sophisticated online gallery.
WordPress Development
Built a clean, elegant website focused on high-quality visual storytelling to match the luxury nature of the jewelry.
Content Curation
Organised the artist’s portfolio of works into a structured digital archive, making his world-class awards and exhibitions accessible to a global audience.
Macro-Photography & Visual Precision
Photographing high jewelry is one of the hardest tasks in visual arts due to reflections and the scale of the objects.
Result: A visual catalog that allows potential collectors to perceive the tactile quality of the gold and the brilliance of the stones from a screen.
Action: I directed and executed the product photography, focusing on “macro” details to show the perfection of the settings and the purity of the gemstones.
Minimalist UX for Maximum Impact
For an artist of this caliber, the website must “disappear” to let the art speak.
Design Choice: I chose a minimalist, high-contrast WordPress architecture. Using plenty of white space and elegant typography, I ensured that the vibrant colors of the gems were the absolute protagonists of the user experience.
Navigation: I structured the portfolio by “Collections” and “Awards,” making it easy for international galleries and curators to verify Zancano’s professional milestones.
Storytelling: From the Bench to the Gallery
I didn’t just show the finished product. I wanted to tell the story of the “Maestro.”
Content: I curated the narrative of his creative process, integrating his biography, his gemological expertise, and his philosophy. This transformed the site from a simple gallery into a Digital Museum of his career.
Technical Execution (2017 Launch)
Platform: Custom WordPress installation.
SEO: Initial indexing for “Master Jeweler Trieste” and “Artistic Jewelry Italy,” ensuring the site appeared in searches by international collectors.
Legacy: This site served as the primary digital touchpoint for the artist during his most prolific years of international awards.
Enrico was able to capture the essence of my work, translating the brilliance of my gems into a digital experience that speaks to the world.
Built a visually-driven interface that reflects the magical, historic atmosphere of the Matera caves, ensuring the website acts as a virtual preview of the physical experience.
Multilingual Architecture
Implemented a robust English/Italian system to capture and convert international tourism traffic, crucial for a UNESCO-protected destination.
Casa Grotta Narrante is a prestigious cultural and hospitality destination located in the heart of the Sassi di Matera. It is a unique “Cave House” museum and luxury guest suite that offers an immersive journey into ancient traditions, blending historical preservation with modern storytelling. Matera, Italy (UNESCO World Heritage Site)
My Role (Developed from Scratch):
I designed and developed the entire digital presence for this project using WordPress, focusing on creating an emotional and seamless user experience for a global audience.
The project successfully established a direct digital channel for international tourists, enhancing the brand’s visibility in the luxury travel sector.”
Developed the organisation’s very first digital presence, transforming an offline community into a structured online platform
International Design Standards
Designed a modern, clean WordPress site tailored to the New Zealand market, ensuring it met the high standards of a global brand like Slow Food.
English Content Management
Entirely responsible for the copywriting, layout, and visual organisation in English, demonstrating full professional fluency and cross-cultural communication skills.
Slow Food Auckland is the regional chapter of the global Slow Food International movement, based in New Zealand’s largest city. This non-profit organization is dedicated to promoting “good, clean, and fair food” by supporting local producers, biodiversity, and sustainable food education. They connect a vibrant community of chefs, farmers, and food enthusiasts committed to preserving traditional food cultures and the environment.
This project marked my transition into international web development. Working in Auckland allowed me to adapt my design sensibilities to a diverse, global audience and master professional communication in a native English-speaking environment
I analysed the needs of over 30 member associations, mapping user journeys for families and institutions. The goal was to transform a fragmented information hub into a seamless, accessible digital ecosystem.
Design
I developed a clean, institutional yet welcoming visual system, rebuilding the information architecture from scratch. The new responsive layout ensures legal documents and webinars are organised with maximum clarity and ease of navigation.
Solution
A complete WordPress redesign that streamlined content management for the NGO’s staff. The result is a high-performance portal that strengthened CARE’s digital identity and national presence.
Coordinamento CARE is the primary Italian network representing over 30 associations dedicated to adoption and foster care. In 2022, I led a complete ground-up redesign of their digital presence. The goal was to transform a fragmented information hub into a cohesive, user-centric platform that serves families, institutions, and associated organizations.
Social media strategy, content creation, and partner coordination across multiple Erasmus+ projects, managing Facebook, Instagram and LinkedIn for BAFI, STAI, HE4 Economics, and Eurocultura’s institutional page, with a network of 190 European partner organisations.
Strategy
Design a rotating editorial calendar adopted as the official operational framework for BAFI and STAI. Each partner publishes on their own channels by assigned week, with central coordination from Eurocultura. Managed dissemination logs and KPI monitoring toward 100.000+ views targets.
Content Creation
Produced platform-specific content grounded in official EU sources (Eurobarometer, OECD, European Commission). Created carousels, infographics, and post copy, stepping in to publish directly on behalf of partners who delegated their rotation.
Partner Outreach
Mapped and contacted 190 parner organisation across Facebook and LinkedIn using a custom tracking system. Drafted multilingual outreach messages (IT, EN, DE, ES, FR) to grow Eurocultura’s European VET network.
Managing digital communications for Eurocultura means coordinating multiple EU-funded projects simultaneously — each with its own partner network, editorial calendar, and KPIs. Since 2025, I have been responsible for social media strategy, content creation, and partner outreach across BAFI, STAI, HE4 Economics, and Eurocultura’s institutional channels, operating across Facebook, LinkedIn, and Instagram for a network of approximately 190 European organisations active in VET and international mobility.
Maintained shared dissemination logs — both a Google Sheet managed by the consortium and an internal Excel log — recording post links, publication dates, and engagement data after each publication. This supports KPI monitoring toward targets of 100,000+ social media views per project and feeds directly into official Erasmus+ project reporting.
Managed Instagram and Facebook from content strategy to daily publishing — growing the combined following to 9,000 followers. Created a content calendar, visual templates, product storytelling posts, and event promotion for Lisbon’s literary community.
E-commerce
Updated the WordPress e-commerce catalogue with new book releases — writing descriptions, uploading product images, managing categories and tags, and ensuring the site remained current with the publisher’s growing catalogue of Portuguese literature.
Agency Development
Worked alongside the host entrepreneur to define my own agency model — identifying the ideal client profile (SMEs), pricing structure, service packages, and brand positioning for a web design agency focused on small and medium businesses in Italy and Europe.
Through the Erasmus for Young Entrepreneurs programme — an EU initiative supporting cross-border knowledge exchange between new and experienced entrepreneurs — I spent 6 months embedded in Tinta nos Nervos, an independent bookshop and micro-publisher based in Lisbon.
My role was twofold: I contributed to growing the brand’s digital presence while simultaneously working with the host entrepreneur to develop my own web design agency model for small and medium businesses across Europe.
EU recognition · Published story
Featured on the Erasmus for Young Entrepreneurs official website
My experience in Lisbon was selected and published as a success story on the official EU programme website — reaching thousands of young European entrepreneurs considering international mobility.
In 2020, I led the digital transformation for SystemMind, a Trieste-based engineering firm specializing in industrial safety and energy efficiency. I developed a high-performance WordPress website, managing everything from technical copywriting to professional photo and video production. By implementing a targeted SEO strategy, I successfully increased the company’s visibility within the competitive B2B energy-saving market.
SystemMind S.R.L. is an Italian engineering and technical services firm based in Trieste, specialising in industrial safety and energy efficiency. They provide high-level consultancy and implementation for complex systems, focusing on electrical safety, fire prevention, and sustainable energy solutions for B2B clients and industrial infrastructures.
Client Industry: Industrial Engineering & Energy Safety.
Target Audience: B2B, Industrial Managers, Construction Firms.
Full platform migration from Wix to Shopify for a Danish nautical e-commerce — 5,000+ products, mobile-first UX redesign, eBay Italy integration, and social media content strategy.
Strategy
Started with a full UX audit of the Wix store — mapping user journeys, identifying friction points in navigation and checkout, and benchmarking against leading nautical e-commerce stores in Northern Europe. Built a phased migration plan to avoid disrupting live sales during the rebuild.
Design
Redesigned the information architecture from scratch — new product taxonomy, filters, and category structure optimised for 5,000+ SKUs. Built a clean visual system on Shopify with clear hierarchy, consistent product cards, and a streamlined checkout flow designed mobile-first.
User Experience
Optimised the full purchase funnel with a focus on reducing cart abandonment on mobile devices. Improved product discovery through smart filtering and internal search. Integrated eBay Italy as a second channel, and created social media templates to maintain brand consistency across all touchpoints.
Move Marine was running their catalogue of over 5,000 nautical products on Wix — a platform that couldn’t scale with the complexity of their inventory (marine electronics, GPS, radar systems) or the expectations of international buyers. The site was slow, navigation was flat, and the mobile checkout had a high abandonment rate.
The challenge wasn’t just a migration — it required a complete rethinking of the information architecture, product taxonomy, and user flow from discovery through to purchase. In parallel, I integrated the catalogue on eBay Italy to build a second sales channel, and took over social media to align the brand communication with the new UX direction.
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Product Photography
Every product in the Move Marine catalogue was photographed with 4 to 5 images from different angles — clean, consistent shots designed to build trust and reduce returns. With over 5,000 nautical products ranging from GPS systems to marine radar, visual quality was essential to convert international buyers who cannot physically inspect the items before purchasing.
Payments & Checkout The store was configured to handle both Italian and Scandinavian buyers. Payment methods include Stripe for international card payments and Shipmondo for Scandinavian-native payment flows — a critical detail for the Danish and Nordic market where local payment habits differ significantly from Southern Europe. The checkout was designed mobile-first to reduce abandonment and adapt to each market’s expectations.
Shipping & Logistics
International shipping was managed through three major carriers: UPS, PostNord, and FedEx — covering Europe and beyond. PostNord handles Scandinavian domestic and Nordic region deliveries, UPS covers EU and international shipments, and FedEx supports express and intercontinental orders. Each carrier was integrated directly into the Shopify checkout with live rate calculation and automated tracking notifications for customers.
“Enrico demonstrated exceptional skills in WooCommerce integration, SEO, email marketing, and design aesthetics. His knowledge played a crucial role in enhancing our e-commerce platform, resulting in improved functionality and a seamless shopping experience for our customers.”
Martin Cernic CEO · Move Marine ApS · Copenhagen, Denmark
